„Pioneer in shapewear“ is the brand’s core. Charmline is synonymous with swimwear that unites shape and style perfectly. Every season, the shapewear materials get a new look and feel. The principle applies to all three shaping levels found in the collection: light, medium and strong. Shaping means creating a slimmer appearance through the optimum fabric construction, strategically placed prints, cleverly emphasising the waist and décolleté through gathers, trims, borders and draping, and elongating the entire silhouette as a whole. Charmline showcases every silhouette from its best side.