The key to the long-term success of the maryan beachwear group is the interaction between local expertise, international partners and the global orientation of the company's brands. Swim and beachwear from Murg can be found by consumers in more than 50 countries around the world. The company collaborates with premium fabric suppliers from Europe, especially from Italy. Around 4,000 retailers rely on our swimsuits and bikinis. They range from boutiques with a hand-picked assortment, such as Nomads in Dubai, to large, premium department stores like La Rinascente in Milan or KaDeWe in Berlin. In-store and digital sales are a perfect match, because each channel has its own character and its own specific focus group. Since 2015, the company has been represented with its own branded onlineshops.
Creative design, craftsmanship and technical innovation are the success factors in the product area. The company's reputation is based on the implementation of the highest quality standards, expertise in fit and functionality, the use of high-performance fabrics and their high-quality workmanship. For Maya Mehlhorn, chairwoman of the management board, precision and variety are decisive factors in the success of the brands‘ collections: "Craftsmanship is an intricate hand embroidery with countless micro-beads, a crochet trim with a boho look, a cleverly intertwined draping at the neckline, a placed print in just the right spot. In our studio in Murg, we sew and fit 5,000 fit patterns a year under tight time limits to develop our models in up to 20 sizes. This allows us to cater to the different body shapes and sizes with each new collection and promise absolute comfort."
On September 30, 1946, Pia and Paul Döbele founded the Döbele corsetry company in Murg in southern Baden. In 1958, the strapless, patented "Charmant" corsage with spring underwire was presented at the World's Fair in Brussels. The company developed from a corsetry manufacturer into an international swimwear specialist. In 1976, daughter Maryan Mehlhorn took over the management of the company. Since 1977, the company has concentrated exclusively on swimwear and beachwear. Today, the maryan beachwear group is a third-generation owner-managed company, since 2018 chaired by managing partner Maya Mehlhorn (granddaughter of Pia and Paul Döbele).
Today, the company considers itself excellently positioned to take on the challenges of the industry and of both digital and bricks-and-mortar retail. After the impact of the Corona pandemic, which affected the business of the company, which is highly seasonal with a particular relevance in travel and leisure living, in terms of planning, supply and sales, the management is pleased with the recovering markets. "Corona has brought us hard times, but our strategy of being fully present in our markets, with our customers, despite Corona without reducing the range, and focusing on partnership is paying off. With our customers, we stand for the reliability of a family business, for uncompromising quality, craftsmanship, sustainability and very special design. Although we have not yet reached the pre-Corona level in terms of orders and sales, the signs are clearly pointing to growth." (Dominik Bossert, managing director sales and marketing