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About the brands‘ know-how
More than a fashion for the body
Swimwear with a technical soul. The power of the silhouette meets the glamor of the print. MARYAN MEHLHORN goes for bold beachwear looks. It is all about body contouring through high-tech swimwear and playing with contrasts.
SUMMER STATE OF MIND
The brand’s claim SUMMER STATE OF MIND embodies imagining, exploring and relaxing in a super free, true to nature, individual, unique mood. Swim and summerwear talk the language of a feel-good spirit.
Passion for Curves
The meaning of the LIDEA claim „Passion for Curves“? Just fits in every size. That is what our consumers expect from LIDEA swimwear. Ensuring that sizes go from 36 to 50 and that cup sizes are available from A to H is something that we ourselves see as a business basic.
Pioneer in shapewear
„Pioneer in shapewear“ is the brand’s core. Charmline is synonymous with swimwear that unites shape and style perfectly. Every season, the shapewear materials get a new look and feel.