Close-Up

Beauty is not only in the eye of the beholder. It reveals itself in ist own self-image. LIDEA celebrates the curves, the feeling of well-being in one’s own skin. Sommer can come. The bikini is already waiting: cup sizes from A to H support the figures needs. Ease is the unit for the perfect day by the sea. The 2020 collection presents beachwear favourites also on a curvy model for the first time.

Aesthetics creates aesthetics. In autumn 2018, the reconstruction of the Design and Development Center at the company's headquarters in Murg was completed. In award-winning architectural design, the purchasing, quality, CAD and development departments have found a new home.

Luxury does not embody diamonds. Luxury is about the hands of the craftsmen. Their art, skill and tradition are reflected in our brands' attention to detail.