the know-how

Quality is key

Quality is the key to uniqueness, fit, functionality, high-performance fabrics, high-quality manufacturing and sustainable strategy. We call it 'Craftsmanship'. Craftsmanship is a sequined, sparkling application, a rustic crochet border à la Bohémienne, a cleverly intricate drapé on the neckline, a placed print in the right place. Our fashion and tailoring studio in Murg produces samples in all models and sizes until our fitting models have the perfect look. No virtual model, no artificial intelligence, no robots, but hands on. Know-how becomes art-of-making swimwear when design comes into play. At this moment, our all-time standards meet the zeitgeist. Not today's, but the future‘s. The decision for colours, prints, plain colours and cuts is made more than 12 months in advance. Technology meets intuition, knowledge a notion.

Just as we measure success by its duration, we aim our products for longevity. We do not produce fast fashion. The longer you wear a bikini, the smaller its ecological footprint. We are proud when it dives into the sea for the 30th time - because it pleases and because it wears itself, just like the first day. Our swimwear is supposed to survive more than its season and understands beach, pool and beach bar as places to present its own style from the pool, which corresponds to the mood of the day. Our conviction: Wearing is better than recycling.

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